Esri Business Analyst Tapestry Segments
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The names and amazingly the numeric ids of business analyst tapestry groups.
Esri business analyst tapestry segments. We use the business analyst web app to identify a potential area and interpret a tapestry segmentation area profile report. The 67 distinct markets of tapestry detail the diversity of the american population. Available with business analyst license.
For instance group l1 affluent estates consists of the five most affluent segments whereas group l9 senior styles includes the six. Have changed between ba2011 10 0 and ba2014 10 3. Does anyone know where documentation can be found which describes.
With it you can perform complex spatial and attribute based queries of the business analyst online dataset. It describes us neighborhoods in easy to visualize terms ranging from soccer moms to heartland communities. Using the tapestry profile of your customers a weighted index is calculated that takes into account the percent composition for each segment of your target customers as compared to the index for that segment for any specific product service or lifestyle characteristic from the gfk mri survey data included with business analyst premium.
Versatility in grouping segments. Based on socioeconomic and demographic characteristics to provide an accurate comprehensive profile of u s. Tapestry segmentation classifies us neighborhoods into 67 unique segments based on demographics and socioeconomic characteristics.
Consumer markets divided into 68 segments. For your questions you will need an online api subscription to access the domtap dominant tapestry segment number variable but i will show you the exact syntax and a sample here as a preview to the forthcoming documentation. This analysis will demonstrate how tapestry segmentation data can provide insight into multiple consumer markets within an area to determine whether a proposed location is a good fit for your business.
Profile your target markets from uptown individuals to middleburg bright young professionals to retirement communities segmenting your markets based on summarized behavioral traits can help you target your outreach. 2020 esri tapestry segmentation pdf 2019 esri tapestry segmentation pdf tapestry segment summaries. Esri s tapestry segmentation is a geodemographic system that identifies distinctive markets in the u s.