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Millennials are feeding their pets with expensive food and it s causing problems for some.
Business insider millennials pet food. According to a recent report by the wall street journal pet food brands. As a result legacy pet food brands such as mars. The price of pet food has increased from an average 1 71 per pound in 2011 to 2 55 per pound in 2017.
Organic food unique products and low prices make it a hot destination for millennials. Millennials are the largest demographic of pet owners in us. 2017 introduced 4 500 new pet.
The pet care industry is booming as people around the world especially millennials blur the line between human child and animal. He added that the company has benefited. Business insider spoke with melody richard the vice president of the retailer s pet category about the boom in the pet services industry.
In 2018 pet care was a 225 billion business in north. Millennials are opting to buy more expensive pet food and it s causing problems for some of the industry s household names. Pet owners spent a total of 69 5 billion in 2017 an increase from 41 2 billion in 2007.
It also boasts its own unique personality be it the hawaiian shirts or the pun laden signs around the. The average price of pet food increased from 1 71 a pound in 2011 to 2 55 a pound by the end of 2017. In november the wall street journal reported that millennials are increasingly buying more expensive and higher quality food for their pets.
In a conversation with business insider cohen explained how he and cofounder michael day created an online store that was offering something amazon wasn t. Business insider spoke to eight 20 and 30 somethings who have moved to colorado since.
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